Who is behind MER?
German car polish manufacturer Franz Billich Autopflegemittel GmbH, world renowned for automotive shine and protection for over 45 years is the company behind MER. Based in the town of Wiehl in the Northine-Westfalia region of Germany where the product is still produced to this day.

What type of customer is MER ideal for?
Any and every discerning car owner who takes great personal pride in their car, and who wants high quality premium products to keep it in pristine condition inside and out, that say what they do and do what they say, simply, efficiently and effectively.


Understanding the importance of a perfect finish.
Franz Billich was passionate about American classic cars but frustrated he couldn’t find the perfect polish, so he set up a company to create his own, packaged in the now iconic ‘brick’ shaped bottle still used to this day. The rest you might say, is history.

Each of the products in the new range are still based on that original formula, but with continuous improvement always ensuring the most advanced product performance.



What is MER ‘Auto Shine Technologie’ all about?
Germany’s unrivalled reputation for automotive engineering history and heritage and MER’s meticulous focus on keeping cars in pristine condition combine to create ‘Auto Shine Technologie’, which stands for simple, efficient and effective advanced car care protection.

‘Auto Shine Technologie’ means the highest quality comes as ‘standard’. All of the range meets demanding German TÜV Rheinland® DIN EN ISO 9001: 2008 standards and the German flag on the MER range re-enforces that renowned automotive engineered quality.